About Denise
I'm a retail executive and category strategist known for driving reinvention and growth within the premium + luxury space. I'm deeply inspired by the intersection of product, storytelling and customer connection. I bring a balance of art and science to retail, combining deep product intuition with disciplined commercial execution.
As a life-long lover of fashion and jewelry, I bring more than two decades of industry experience, including 22 years with Nordstrom. I've led growth across Women's categories through customer-led strategy, thoughtful assortment planning and strong commercial leadership.
One of my most visible accomplishments is establishing Fine Jewelry and Watches as a true destination category at Nordstrom. Through deep brand partnerships and a clear customer vision, we grew the business to record performance, creating an experience that set a new standard for the category.
Today, I partner with founders and established organizations to clarify strategy, strengthen assortments and unlock category potential. Known for my collaborative and grounded approach, I help brands navigate complexity with greater clarity, alignment and confidence while building sustainable, profitable growth. I believe the strongest growth strategies are grounded in a deep understanding of the customer, clear brand positioning and thoughtful execution.
Contact
Prefer email? Send a note to hello [at] denisejunelladvisory [dot] com.