Premium & Luxury Retail Strategist

Strategic merchandising leadership for brands ready to grow.

Denise Junell Advisory partners with brands and founders to build thoughtful growth strategies, strengthen assortments and create meaningful customer experiences across channels. With 20+ years of enterprise retail leadership, Denise Junell Johnson brings a proven track record of guiding brands through growth, transformation and revitalization across $1B+ portfolios.

Advisory Pillars

Build

Brand & Assortment Architecture

Clarify your brand vision, customer and product strategy to build a strong foundation for growth

Scale

Retail Readiness & Channel Strategy

Design the right distribution and channel strategy to support profitable, scalable and sustainable growth

Revitalize

Category & Performance Reset

Refine product, pricing and assortment strategies to strengthen performance, productivity and brand relevance

Grow

Executive & Founder Advisory

Supporting founders and senior leaders through growth and strategic decision-making with clarity and confidence

Denise Junell Johnson in a green blouse at a consultation table

What we do

  • Brand & Assortment Architecture: Clarify brand vision, customer target and supporting product architecture across price, categories, newness cadence.
  • Category Performance Reset: Diagnose where customer demand, inventory flow and margin discipline are misaligned, prioritize the highest-impact actions for the next 90 days and beyond.
  • Margin & Operating Discipline: Connect price position, cost structure, promotional guardrails and cross-functional accountability to improve profitability while protecting brand equity.
  • Distribution & Channel Strategy: Identify, build and navigate the execution of directly operated and wholesale partnerships across both physical + digital.
  • Executive Advisory Partnership: Ongoing leadership support to strengthen decision quality, navigate key tradeoffs, align teams and build the culture needed for transformation.

Category Expertise: Handbags, Jewelry, Watches, Accessories, Footwear and premium lifestyle. Engagements are tailored to your brand vision & growth ambition.

Contact

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Prefer email? Send a note to hello [at] denisejunelladvisory [dot] com.